Beyoncé threatens Australian dance school named Bey Dance

The singer's lawyers sent a cease-and-desist letter for using her name

Beyoncé threatens Australian dance school named Bey Dance
Stars Insider

07/03/18 | StarsInsider

CELEBRITY Beyoncé

Don't mess with Queen Bey. A chain of dance schools in Austrailia called Bey Dance received a cease-and-desist letter for too closely associating themselves to the superstar's name without permission.

“They said they could see what we were doing was out of complete admiration for Beyoncé’s work,” Director of Bey Dance Liz Calahan said, according to Digital Music News. “But it could be damaging to Beyoncé’s brand because people might think we were affiliated with Beyoncé.”

Bey Dance opened in 2012 as a school that is based on empowering people of all shapes and sizes. The academy created choreography to Beyoncé’s music using her dance moves.

“A lot of my discomfort with the school really started when that 'Lemonade' album dropped,” Calahan said. “Not because I didn’t love the album and its message, but because it felt wrong for me to be claiming it. Here I am, a white Anglo-Celtic woman in Australia, that’s not my experience to share.”

To avoid all legal confrontation, the name of the school has been completely changed to The Cultmunity. They now teach a range of pop music dances, and got rid of any mention of Beyoncé.

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