Traditional winemakers don't know what to think over this bright blue colored wine, and some even call it blasphemous.

Six young winemakers created the blue wine company called Gïk Live. They wanted to create a sweeter, easier-to-drink alternative to traditional red or white wine.

"Drinking Gïk is not just about drinking blue wine; you are drinking innovation, you are drinking creation," the co-founders of the company told NowThis. "You are breaking the rules and creating your own ones. You are reinventing traditions."

The base is a blend of red and white grapes, and the vibrant blue color comes from the skin of the red grape mixed with another natural pigment called indigotin. The result is a colored wine with an ABV of 11.5%.

"We know some people may see us as rioters," one of the companies founders, Aritz López, told Munchies. "Actually, some traditional winemakers have told us that Gïk is a blasphemy or a terrible invention. One of them even encouraged us to go create apps and leave the industry alone. But we just feel that what we do makes a lot of sense. We like transgression, trying to change people's minds."


Would you end your day with a nice glass of blue wine?