The University of North Carolina at Chapel Hill's Black Student Movement (BSM) group is working to increase the minority population on campus with a welcoming video sent on acceptance day.

By sending the short clip to possible future students, the BSM group hopes that through congratulating and welcoming potential students, black students will enroll already knowing they have a community supporting them. Aaron Epps, the president of the organization, worked with the campus admissions team to make this initiative a reality.

"This video fits in a theme to enroll, retain, work with, and to provide that community," Epps told MTVU Stories. "The campus is 70% white, of course, our community is smaller, but we are close-knit. We want incoming students to know that they can succeed," Epps said.

The group is also working on a number of other motions that foster and celebrate diversity on the UNC campus. Actions such as this one are creating an academic environment that is welcoming to every student.