More millennials are opting for weekends at home, according to study

1 in 4 American millennials prefer to drink alcohol at home

More millennials are opting for weekends at home, according to study
Stars Insider

06/09/18 | StarsInsider

LIFESTYLE millennials

Are millennials not as wild as we thought? A new study conducted by Mintel found that over 28% of millennials in the US prefer to drink alcohol at home over going out to a bar or club—because it takes too much effort.

"Today, Millennials are currently leading the way when it comes to socializing in the home, but the preference for at-home drinking will likely be even greater among the up-and-coming iGeneration, who are generally regarded as more frugal and pragmatic than Millennials," Caleb Bryant, Senior Foodservice Analyst at Mintel, explained in the study.

So how will commercial establishments keep up? "Bars and restaurants must work harder than ever to provide customers with a unique drinking experience," Bryant said. "For example, an ‘Instagramable’ pop culture pop-up bar offers an experience that can’t be replicated from consumers’ living rooms.”

From dating to ordering food, and now drinking, it seems the millennials really just prefer to do everything from the comfort of their own homes.


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